Midway Centre is a high-footfall neighbourhood shopping hub located along Jan van Riebeeck Drive, linking Paarl and Wellington. Serving the densely populated Mbekweni area, the centre is anchored by Shoprite and features a strong mix of national brands such as Pep, Ackermans, ABSA, and Hungry Lion. Its layout encourages foot traffic with pedestrian-friendly walkways and direct street-front visibility.

Ample on-site parking and public transport access make it a practical, high-exposure location for retail businesses targeting the everyday essentials market. Midway continues to serve as a vital community retail node with consistent demand from locals.